A decade of projects. A clearer story.
Gaming Aid’s website had accumulated a decade of projects and cases. I reviewed that archive with the client, selected what was current and relevant, and used those decisions to shape the new website structure alongside a renewed visual identity.
- Project
- Gaming Aid
- Role
- Communication design, content structure, brand design, lettering, website design and animation.
- Scope
- Communication design · Content review and structure · Visual identity · Logo and lettering · Brand animation · Website design
My role & project scope
- Project
- Gaming Aid
- Role
- Communication design, content structure, brand design, lettering, website design and animation.
- Scope
- Communication design · Content review and structure · Visual identity · Logo and lettering · Brand animation · Website design
Keep the purpose. Change the expression.
The renewed identity brings together expressive lettering, a heart and gaming references. These elements connect Gaming Aid’s charitable purpose with its community. The comparison shows the change in visual direction; the concept images show alternative treatments.
Same cause. New character.
Exploring the visual direction.
The visual studies show alternative ways to combine a heart, spray can and gaming references. The headset appears in the selected identity.
Decide what deserves a place.
I went through the projects and cases Gaming Aid had collected over more than a decade and filtered the selection to what was still relevant and current. Working closely with the client helped establish what belonged on the renewed website. That selection became the basis for the content hierarchy and page structure: communication design as well as corporate design.
A brand beyond the website.
Application mockups explore how the logo and illustrated elements could work across print, merchandise, stickers and everyday objects.
A focused project selection. A coherent identity.
Client website ↗Brand design, lettering and website brand animations: Studio Tezay Kir.