An established brand. A clearer next chapter.
I developed FACTORY-C’s established identity through a Companion concept, custom typography and digital design. The challenge was to preserve recognition while making the offer across Gaming, Tech and Edutainment clearer.
- Project
- FACTORY-C
- Role
- Brand concept and visual design, from identity development to digital application.
- Scope
- Brand concept · Visual identity · Custom typography · Companion concept and design · Motion · Website design
My role & project scope
- Project
- FACTORY-C
- Role
- Brand concept and visual design, from identity development to digital application.
- Scope
- Brand concept · Visual identity · Custom typography · Companion concept and design · Motion · Website design
Keep the recognition. Change the direction.
FACTORY-C had an established identity with familiar features worth preserving. I explored which elements to keep and how they could develop. The Companion concept gave that work a direction, connecting the renewed wordmark, visual language and the people behind the company.
Find the missing piece.
Once the Companion was there, the other parts began to fall into place. Breaking the business down into its pillars showed us that Gaming and Tech did not tell the whole story. We were missing a third pillar. Defining Edutainment made the offer clearer and gave the identity a stronger foundation to grow from.
Make the identity their own.
I developed a custom display typeface to give FACTORY-C a more individual identity. Designed specifically for the company, it helps give everyday communication a recognisable character. It works alongside the wordmark, imagery and motion across different formats.
Make the idea belong to the team.
Q-Be, the brand’s Companion, drew on the quest markers familiar to gamers. Individual Companions extended that idea to the people behind FACTORY-C, giving a shared brand room for different personalities. The reveal and rendering footage show the characters brought into motion.
Brand thinking, carried through to the details. Email Tezay ↗
One identity. Three business pillars. A shared character.
A renewed wordmark, custom typeface and Companion system connect FACTORY-C’s business pillars, website and team within one coherent brand expression.